No one likes a schmooze, but if you run a business this is something you have to be able to do – to a degree.
I simply can’t, to any degree.
Don’t have an aggressive sale pitch, don’t want to convince anyone that they need my services, and I certainly cannot stroke someone’s ego to get work.
I have tried and it just comes across as disingenuine, which it is.
So, how do I get new or returning business? I love what I do. My passion for it will do all the schmoozing I need.
In theory. (Will keep you posted)…